Sam brings fresh perspectives on people he calls the ARCHITECTS of building others.

From the moment you meet him, it is clear that this week’s guest, SAM ACHO, is a force for POSITIVITY and JUSTICE in the world.

‍

He is a former NFL player, ESPN analyst, and author, but that doesn’t even begin to describe who Sam is. As you’ll hear, Sam is using his considerable GIFTS and TALENTS to BUILD PEOPLE who can also contribute to making the world a better place.

‍

This Walter Payton NFL Man of the Year nominee who was also named by Sporting News as one of the 20 SMARTEST athletes in all of sports, now oversees ATHLETES FOR JUSTICE, an organization he founded that unites athletes to fight injustices around the world while also bringing his Christian messages to audiences at churches, concerts, colleges, and companies all around the world.

‍

Sam brings fresh perspectives on people he calls the ARCHITECTS of building others. These architects help others put their lives back together by confronting their insecurities, ultimately leading to the BEST CHOICES that result in the BEST OUTCOMES.

‍

This interview will teach you:‍

  1. Why you are the answer to someone’s PRAYERS
  2. A hack to IMPROVE your life
  3. Why your loneliness may be a good sign
  4. The value of constructive criticism
  5. How to deal with DISCOURAGEMENT
  6. And why there must be more to life than only pursuing the AMERICAN DREAM

It’s been said the greatest thing you can do is to lift up another human being when they are down.

Sam Acho is the personification of that sentiment, leading a BLESSED LIFE by helping LIFT UP OTHERS in the most incredible ways.

‍

APPLE

SPOTIFY

Transcript

Edited transcript:

The Potter's Story and Redemption

There’s a story in the Bible about the potter. He’s making pottery, and as he’s working, the clay gets messed up. But then, instead of throwing it away, he reshapes it into something different—something that is still pleasing to him.

It’s like, "Dude, I messed up," but God is saying, "No, I still want to use you." Not just that He can or will—He wants to. And oh, by the way, it brings Him great joy and delight. I think He actually likes to use the things we think disqualify us.

Take my dad, for example. He was an alcoholic. He got sober when I was 15 and stayed sober for the rest of his life. One night, not long ago, I woke up crying. My wife, who’s known me since we were kids, asked, "What’s wrong?"

I said, "Someone helped my dad."

She looked at me and said, "What do you mean?"

"Someone helped my dad get sober. And that person has no idea what they did with their life. The ripple effect is huge—I’m his son, and I’ve reached millions of people. And they probably don’t even know."

Even more incredible is what qualified this person to help my dad. It wasn’t a degree or a title. It was the fact that they had been an alcoholic, a drug addict, a liar. They had lived in the shadows. God repurposed their mess—the very things they were most ashamed of—and used them to change other people’s lives.

We often think our failures disqualify us from our future. But the opposite is true.

Introducing Sam Acho

Welcome back to the show, everyone!

I’ve watched this guy on TV a lot, and I’ve noticed something: when you see him, you just start smiling. It’s infectious. That’s the kind of energy he brings, and today is all about changing your life.

If I could sum up this episode, it’s about how change starts with you.

Our guest today has done exactly that. He comes from an incredible family, played in the NFL, is an inspiring speaker, a TV personality, and an author. His latest book, Change Starts with You: Following Your Fire to Heal a Broken World, is something I read in one night. And today, we’re diving into it.

Sam Acho, welcome to the show, brother!

Why Sam Wrote the Book

Ed: What made you write this book—why now?

Sam: Honestly? It was hard.

This is my second book. My first one, Let the World See You: How to Be Real in a World Full of Fakes, was more of an overflow of my heart. It was therapy.

This book? It was different.

It started in 2020—George Floyd, COVID, everything happening at once. I started getting involved in my community, and people began asking, "How did you do that? How did you push past your own struggles?" Schools, organizations, and teams were asking me the same thing.

So I thought, what if I wrote some of it down? Not as a perfect example, but as a guide. Because we all want to change the world or ourselves, but we either don’t know how or we’re afraid to confront what’s holding us back.

Big Dreams Require Architects

One of the ideas in the book is that big dreams require architects.

Ed: I’ve never heard that before—what do you mean by that?

Sam: We all have dreams. But we don’t always know how to get there.

Some people love building cars or Lego sets. I love building people. And just like an architect helps design a structure, we all need people who help us build our dreams. Not just providing resources, but guiding us through fear, reminding us who we really are, and calling us forward.

A friend of mine told me, "Sam, when you’re on TV, that’s where God wants you. There’s something there—so find a way to keep doing it."

That’s what architects do. They help us build what we feel called to do.

Counting the Cost of Your Dream

Ed: You also write about how the best architects don’t just encourage you—they help you understand what your dream will cost.

Sam: Yes! Every decision has a cost—good or bad.

I love being on TV. I’m on ESPN now, but that means I travel a lot during football season. Thursday to Monday, I’m away from my family.

So my wife and I sat down and said, "Is this worth it?"

She said, "Okay, you’ll be traveling—I’ll hold down the fort. But make it worth it."

Most people stay in negotiation mode their whole lives: Is this worth it? Should I? Shouldn’t I?

But once you decide what the cost is—and that you’re willing to pay it—you gain freedom.

The Power of Brokenness

You say in the book:

"Until we address the things that break our hearts—the things that bring us pain—we won’t be able to do what we were put on this Earth to do."

Ed: That’s not a typical “dream book” statement. Why did you include it?

Sam: Because this isn’t just a dream book. It’s a healing book.

If we want to move forward, we have to deal with our insecurities and brokenness—whether that’s from family, past hurts, or the lies we’ve believed about ourselves.

There’s a story in the Bible about the potter. When the clay gets messed up, he doesn’t throw it away—he reshapes it into something even better.

That’s what God does with us.

The things we think disqualify us? Those are often the very things God wants to use.

You Are the Answer to Someone’s Prayer

Ed: You have a line in the book that hit me: "You are the answer to someone’s prayers."

Sam: You are.

Your actions, your movement, your platform—it’s what someone has been waiting for.

Think about your dad. The person who helped him get sober? That person was the answer to your prayer, before you even knew it.

You don’t know who is waiting on you. But someone is.

The Contagiousness of Dreams

Ed: You also write that dreams are contagious—what do you mean?

Sam: Dreams are like oxygen.

When you breathe them in, you don’t realize how much you need them. But once you do, it spreads. Other people catch it.

That’s why your dream isn’t just for you.

When you chase what God put in you, it inspires others to do the same.

Is It Worth It?

Ed: Last question. Is it worth it—the cost, the risk, the struggle?

Sam: Absolutely.

You never know what doors will open until you walk through them.

I didn’t know playing football would lead to a platform at ESPN. I didn’t know writing one book would lead to another. But each step led to something greater.

So yes—it’s worth it. Even if you don’t see the full picture yet.

Closing Thoughts

This has been one of the most thoughtful and powerful conversations I’ve had.

If you’re listening, go get Sam’s book: Change Starts with You: Following Your Fire to Heal a Broken World.

And remember: You are the answer to someone’s prayer. Keep moving forward.

[End of transcript]

‍

Listen, Learn, explore

Podcast
00:00 Min
September 7, 2026

Close Space, Not Give Space: The Mindset Behind Elite Pass Rushers

Close Space, Don’t Give Space: Ben Creamer on Performance, Faith & Facing Pressure What does training elite athletes have to do with how we handle pressure in everyday life? Quite a lot, as it turns out. In this episode of the Sam Acho Podcast, Sam Acho and Clif Marshall sit down with Ben Creamer, Director of Sports Science for the Washington Huskies football team and a longtime friend and colleague of Sam and Clif. Ben shares what he has learned from years of working with athletes and explains why great performance coaching starts with relationships. For him, the job isn’t simply about making athletes faster, stronger, or more successful. It’s about being part of their journey as they grow from teenagers into young men and learning how to balance that demanding career with being present for his wife and three daughters. The conversation also takes a fascinating turn into hand-to-hand combat and pass rush training. With a background in taekwondo, wing chun, judo, and boxing, Ben explains how Clif encouraged him to bring those skills into football. His approach is simple but powerful: close space, don’t give space. Instead of instinctively pulling away when an offensive lineman reaches for you, the goal is to move toward the challenge, control the space, and make the opponent react to you. Ben explains how repeated movements can train athletes to overcome the natural flinch reflex until their reactions become instinctive. That lesson extends far beyond football. Ben also takes us inside the world of **sports science**, explaining how GPS tracking, force plates, and other technology help coaches understand an athlete’s workload and physical response. But despite all the data, he believes technology should support good coaching—not replace the human judgment that comes from knowing your athletes. The conversation becomes even more personal when Ben talks about moving his family across the country, the loneliness that came with the transition, and a dramatic car accident where he pulled a man from a burning vehicle. For Ben, the experience became a powerful reminder of purpose and the importance of being present when someone needs you. Sam and Ben then explore **faith, fatherhood, approval, and grace**, including the pressure many of us put on ourselves to perform in order to feel worthy. Their conversation challenges that idea and points toward something deeper: faith isn’t about constantly trying to earn approval. It’s about relationship, presence, and understanding grace. From elite football training to fatherhood and faith, this episode keeps coming back to one powerful idea: When pressure comes, don’t give space. Face it. Because sometimes the way we learn to face an opponent on the field is the same way we learn to face adversity in life.
View
Podcast
00:00 Min
September 1, 2026

Trayce Jackson-Davis on NBA Pressure, Faith & What Really Happened on That Wembanyama Dunk

What happens when the game you’ve dreamed about your entire life becomes harder than you ever expected? NBA forward Trayce Jackson-Davis joins Sam Acho and Clif Marshall for a candid conversation about the realities of life as a professional athlete—and the lessons that come with it. From his days as an Indiana Hoosier to the NBA, Trayce opens up about the highs and lows of his journey, including his sophomore slump, dealing with criticism and hate mail, making the jump to the NBA, and adjusting to life in Toronto. He also takes us behind the scenes of one of basketball’s biggest viral moments: his unforgettable dunk over Victor Wembanyama, But this conversation goes far beyond basketball. Trayce talks openly about mental health, faith, family, NIL, the transfer portal, and the importance of having people around you who will tell you the truth even when you don't want to hear it. He shares what he learned from his NBA mentors, why game-day chapel remains important to him as a professional, and how his younger brother Tayvin’s football journey has brought a whole new perspective to family and competition. At the heart of the conversation is a powerful question: How do you win without losing it all? Trayce’s answer comes down to perspective, gratitude, and remembering that there is always more to life than the scoreboard. This is an honest look at NBA life, adversity, faith, mental health, and what it really means to keep growing when the pressure is on.‍
View

Join Sam’s Journey Today.

Stay up to date with what sam acho is getting up to, his thoughts, new projects, and words of wisdom.

Thanks! You're on the list!
Sorry, something went wrong while submitting the form.
image of person at top of staircase